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Search campaigns shaped around the customers each business wanted

A Florida contractor needed more replacement projects. A California service business needed to reach its territory. A software company needed buyers ready to compare. Here is how each campaign developed.

Roofing contractor, Florida

+600%

growth in qualified, high-value inquiries

March to September 2025
Stride

More inquiries for full roof replacements

The contractor began with 3 to 4 calls a week, mainly for small repairs. A six-month local campaign addressed service keywords, the Business Profile, directory information and relevant links. Qualified leads grew 600%.

Read the Florida campaign

Window tinting company, California

5 to 280+

weekly leads in the reported comparison

February to July 2025
Stride + content writing

A statewide service gained useful city-level visibility

City-specific pages helped this window tinting company reach buyers across its California territory. The campaign combined local research, distinct content and supporting authority work, with weekly leads rising from 5 to over 280.

Read the California campaign

B2B project management software, Washington state

+1200%

reported increase in monthly demo sign-ups

January 2023 to January 2025
Expanse + content writing

Content reached buyers already comparing software

A project management software business faced stagnant organic growth beside established competitors. Over two years, the campaign focused on overlooked buying questions, comparison content and relevant outreach. Monthly demo sign-ups increased 1200%.

Read the software campaign

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Read the result alongside the starting point

A small number of poorly matched inquiries calls for a different plan from an established site with stalled growth. The useful comparison is the problem, the activity delivered and the outcome that mattered to that business.

Each case names its actual market and campaign period. Your starting position, competition and ability to handle inquiries will shape the plan for your business.

See how we plan the work

What to look for in a campaign

  • A specific service or customer goal.
  • Pages and business information that answer relevant questions.
  • A record of what was delivered.
  • A separate view of inquiries and business outcomes.

The first step is to understand your website and what you want to sell. We then discuss the scope that fits those priorities.

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What would a useful inquiry look like for you?

Tell us what you offer and the customers you want to reach. We will review the website before recommending a direction.

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Clients on the process and the progress

These clients describe their own experience with the team.